Case Study

E-commerce Overhaul Triples Sales and Achieves 100% Satisfaction for Medical Supply Leader

The Win

Sales Up. Satisfaction Maxed. Mic Drop

Online sales tripled through ERP-aligned e-commerce transformation and SKU reorganization
boost in online sales
Online sales tripled through ERP-aligned e-commerce transformation and SKU reorganization
100% satisfaction from internal and external users post-launch across key workflows
satisfaction with new platform
100% satisfaction from internal and external users post-launch across key workflows

By rebuilding from the inside out, this digital transformation turned a stalled project into a revenue-generating, client-pleasing e-commerce machine.

Industry:

Medical E-commerce

By rebuilding from the inside out, this digital transformation turned a stalled project into a revenue-generating, client-pleasing e-commerce machine.

The Story So Far

A Digital Prescription for Growth

Danlee came to us with a vision: a powerful e-commerce platform that could seamlessly integrate with their Sage 100 ERP and empower them to serve customers faster, cleaner, and smarter. We dove into the build with full force—laying down the rails for real-time inventory, smarter SKUs, and a buying experience that worked just as hard as their sales reps.

The Challenge

COVID, Chaos & Curveballs

Right when momentum was kicking in, COVID-19 threw a global wrench into everything. Add to that the departure of key team members during the UAT phase and a shifting sea of requirements, and this project was starting to feel like it needed its own emergency room.

  • Project delays due to the pandemic (2–3 years stalled)
  • Departure of key Danlee employees mid-project
  • Constantly changing requirements mid-development

The Breakthrough

Rolling with the Punches, Pivoting with Purpose

We didn’t flinch. Instead, we pivoted—fast. We adapted our voice, communication rhythm, and roadmap. Our team stepped in as both technologists and teachers—training Danlee’s staff on every inch of the new platform. We streamlined their messy SKU system and rethought how inventory was structured behind the scenes. Each challenge became an education opportunity, every meeting a mini-masterclass in digital clarity.

  • Shifted strategy to meet new needs in real-time
  • Conducted training sessions for Danlee’s team
  • Restructured internal product storage & SKUs
  • Created educational touchpoints at each project phase

Tech Stack

The Digital Backbone of Seamless Sales

This stack delivered scale, performance, and order clarity—transforming a lagging web platform into a precision-driven e-commerce engine.

Magento

Magento powered enterprise-grade functionality—handling complex SKUs, real-time pricing, and large-volume order flows seamlessly.

Sage 50

Sage 50 integration enabled real-time syncing—linking ERP and storefront for clean inventory and pricing updates.

Lucidchart

Lucidchart mapped customer portal logic—surfacing UX blind spots and organizing features before dev sprints.

SearchSpring

SearchSpring added advanced search filters—simplifying product discovery and navigation for medically precise orders.

boost in online sales
Online sales tripled through ERP-aligned e-commerce transformation and SKU reorganization
satisfaction with new platform
100% satisfaction from internal and external users post-launch across key workflows
This is some text inside of a div block.
This is some text inside of a div block.
boost in online sales
satisfaction with new platform
This is some text inside of a div block.

Heading

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Heading

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

The Win

Sales Up. Satisfaction Maxed. Mic Drop

boost in online sales
Online sales tripled through ERP-aligned e-commerce transformation and SKU reorganization
satisfaction with new platform
100% satisfaction from internal and external users post-launch across key workflows
300%
100%

By rebuilding from the inside out, this digital transformation turned a stalled project into a revenue-generating, client-pleasing e-commerce machine.

Testimonials That Inspire

Hear directly from those who’ve experienced the BlackDot difference

Artem K
Client Strategist
We have worked with blackdot on dozens of small and large Wordpress website. The experience has been amazing from the start of taking time to understand the client and scope to great communication and execution of all projects. I know that we are working with experts 100%
StarStarStarStarStar
Martina
Project Manager
I used Blackdot Technologies for WordPress website development, and I'm pleased with the outcome. Their team's expertise was evident as they delivered a well-crafted site on schedule. What I appreciated most was their practical advice and recommendations, demonstrating a good understanding of the field. Communication was smooth, and the overall experience was reliable. I recommend them for straightforward and reliable WordPress development.
StarStarStarStarStar
Daun Jacobsen
Fyrefly Group
Mohsin was very professional and great to work with. He is very detail-oriented and pointed out issues outside the scope of work. The final project was delivered well before the delivery date as well. We will be using Mohsin for our future projects. Thank you, Mohsin!
StarStarStarStarStar
Pierre-Alexandre Caron
enigma-tic
Jimmy is attentive, diligent and thorough. His communication is excellent and he does a great job at setting expectations while going over and beyond in his deliverables.
StarStarStarStarStar
Alina Pinsky
UMCA Rich Tree Academy
Mohsin and his team are very talented. They recreated my Joomla site to a WP site in an efficient, smooth, and flawless way. I have already received so many compliments on this site. His team is timely, communication is good and the final product is great. I highly recommend working with him.
StarStarStarStarStar
Ryan Leisure
Polaris Webmasters
Excellent work from Umer, as usual! I have used him several times, and he is always fast and efficient. He is truly a master of Shopify.
StarStarStarStarStar
Racheal Govender
CEO
I highly recommend Umer! He is professional, friendly and very helpful. For the project he worked on he always went beyond what was required and produced excellent results. The turnaround time was very quick. His knowledge and guidance has helped created a really great site and I frequently get compliments on the design of the site.
StarStarStarStarStar
Michael Morrison
Cloudlink Ltd
Very helpful and on schedule. Very fast response to requests.
StarStarStarStarStar
Mark Shesser
Manager
Amazing experience working with Umer. He was accessible, fun to work with, and a total expert/pro at what he was doing, which made my job easy. I will 100% be working with him again and cannot recommend him high enough.
StarStarStarStarStar
Michael Schwengel
Summarizing Mohsin's outstanding service to our organization into a paragraph seems like an impossible feat. He has been absolutely critical in helping our organization grow, and is the definition of a team player. With a forward vision, Mohsin is constantly striving to improve both himself and others, all the while maintaining a kind, friendly disposition. His grasp of advanced technical concepts, higher business objectives, and interpersonal relationships is excellent. A pleasure to work with!
StarStarStarStarStar
Max Lefèvre
Nutrisolutions
Awesome work from Black Dot Technologies, they are professional and their understanding of my needs is on point. Nothing to say about the tech, Liquid, JS, HTML, CSS, the code is clean!
StarStarStarStarStar
Mersija Becirovic
Founder/CEO/Luxe Hospitality Staffing
I've worked with Mohsin and his team on my website and other design projects. He delivered exceptional service and was always flexible with changes. I would highly recommend this company.
StarStarStarStarStar
Ndihokubwayo Kizito
Parabolum Consulting
I recently worked with Black Dot Technologies on a website project, and I couldn't be happier! They were professional, responsive, and truly understood my vision. The design is sleek and user-friendly, making it easy for my clients to navigate. Highly recommend their services for anyone looking to enhance their online presence!
StarStarStarStarStar
Adam Cumas
Founder/Creatiflo
I recently worked with Black Dot Technologies for my website project, and the result was phenomenal! They were professional, responsive, and understood my brands vision. The design is clean and user-friendly, highly recommend!
StarStarStarStarStar
Matt Meyer
Director of Sales Operations/GWG
Mohsin Johar and his Black Dot team were easy to work with and their collaboration, creativity, and understanding our user story helped us create a powerful, well-designed portal. Their exceptional continued service and support helped us optimize and built out more versions as our business grew. The most powerful tool that we still use today is the Illustration calculator they built to help our advisors show their clients sample investments.
StarStarStarStarStar
Tina Feigal
Manager
I’m a parent coach in Minnesota, US, and I can’t tell you how fabulous it was to work with Mohsin! You cannot go wrong with this company, seriously.
StarStarStarStarStar
Balazs Monos
Business Analyst
I collaborated with Black Dot Technologies on an internal project. The team is professional, communicative, precise, and are top experts in their fields. Looking forward to working with Mohsin again!
StarStarStarStarStar
Leeza Ochsner
CEO/Freshly Brewed Copy
As a copywriting studio, we rely strongly on having trusted partners who share our passion for bringing copy to life and transforming brands into memorable experiences. And Black Dot Technologies has been one of our long-standing partners we can always count on to provide strategic and smart website solutions that deliver real results for our clients.
StarStarStarStarStar
Joni Walton
Danlee Medical
We hired Black Dot to re-design and change our website platform. It was a long road due to Covid interruptions and all the issues that came along as a result. Our website is now up and running and Black Dot stuck with us through all of it. Black Dot is still working very closely with us to insure we are satisfied and things are running smoothly. I would recommend their services and everyone involved in our project.
StarStarStarStarStar
Nick Bonanno
CEO/Co-Founder/Hub Media Marketing
A project that turned into the most successful product still operating today with the help of Black Dot and its team. The dedication of the Black Dot team to delivering quality on time and understanding the requirements in and out is what is made Txt Collector, an automatic payment reminder software, an easy feat to achieve.
StarStarStarStarStar
Ben Schwengel
International Operations Director/InterlogUSA
After some unsatisfactory attempts by other software and web development firms, Interlog USA met for a consultation with BlackDot and was quickly assured that they understood our product and intentions. Their first software product was completed on schedule and its success encouraged us to undertake larger, more complex projects. I recommend BlackDot to any company that needs a partner in revitalizing their existing software or website with something modern, user-friendly, and highly efficient.
StarStarStarStarStar
Kari Larson
Owner/Co-Founder/Agency Models Talent
Agency Models and Talent, a 22-year-old company in Minneapolis, saw a game-changing transformation with Black Dot Technologies under Mohsin’s leadership. They developed an innovative website that drastically improved database search efficiency and marketing capabilities while delivering a stunning design. Mohsin is a reliable problem solver, responding promptly at any hour and even assisting beyond his scope. I highly recommend him and Black Dot Technologies for web development.
StarStarStarStarStar
Robert Countryman
CEO, Nsite Inc.
The upgrades from Black Dot Technologies LLC helped us save significant time and money during our business growth. Their consistent communication kept us informed every step of the way. We truly appreciated their support and professionalism throughout the project.
StarStarStarStarStar
James Olm
Founder/Emerald Green Productions
Black Dot Technologies LLC delivered a user-friendly site that both the client and users appreciated for its easy navigation. The team was professional, reliable, and open to feedback throughout the project. Their strong communication and timely execution brought the client’s vision to life.
StarStarStarStarStar
Left Arrow
Right Arrow
Polygon
Polygon
Proof, Not Promises

Work That Performs Results That Stick

We build software that earns trust — and repeat business. But don’t take our word for it. Our clients say it best.

Left Arrow
Right Arrow
Your Success, Engineered

Zero-Risk. Full Confidence.

We back our work with a money-back guarantee and up to 60 days of free support. No fine print. Just confidence that we’ll get it right—or you don’t pay.

100%

Money-Back Guarantee. No questions asked

30 Days

Free Support & 99% Customer Satisfaction

Start Your Discovery Now
Black ArrowGreen Circle
Let’s Get Started!
Black Arrow
We got your message and you're officially on our radar.
Our team is already in motion and someone will be reaching out to you within the next 24 hours.
In the meantime, feel free to dream big. We're here to make it real.
Oops! Something went wrong while submitting the form.